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©2019 by Shahbaz Mamdani.

Hello! I’m Shahbaz Mamdani

Help others achieve their dreams and you will achieve yours.

~Les Brown

Hello, I’m thrilled you’re here.

Hope you start your new day and week ahead on a sweet note and may it be eventful with success abound.

 

Everyone makes New Year's resolutions, set of headstrong Dos and don'ts which we all succumb to eventually. 

 

I have a similar objective but its an uninhibited and relentless goal and ambition.

"To empower organizations and creative by turning mundane briefs into measurable viral campaigns for brands."

 

I seek your help to this endeavor and request you to take the time to review my profile below and get in touch with me should you find my New Years aim and goal viable. 

 

 

 

 

About

Know YourStoryTeller

Awarded Communications Marketing Strategist, at Edelman.

- Fulcrum Award - Best CSR Campaign - Titan Eyeplus Sparkling Eyes

A highly skilled and talented expert at public relations, with experience flaked across industry verticals. Demonstrated success in improving the brand image of a firm, accomplished through planning, designing and implementing strategies, initiatives, creative campaigns and PR events.

In addition, established exceptional relationships with key media leaders.

Co-related Specialties: Public Relations, Digital Strategy, Issues & Crisis communication, Brand Reputation Management, Business negotiation, Contend development

My Storytelling Journey...

Background & Expertise

As a professional in my field, I’ve had the opportunity to hold a variety of roles in many different companies throughout the years. Take a look below to learn more about my background and experience.

Communications Marketing Manager, Brand & Consumer         May 2016 - Jun 2018
Edelman

Clients: Sephora, GAP, GANT, Nautica (Arvind Brands Ltd.) North America

TATA consumer mandate, Titan (All verticals)

• Headed Brand & Consumer department which focuses on Lifestyle, Bridge-to-Luxury brands

• Media relations and Media Engagement Pan-India and APAC, EMEA, North America (based on

geo-client needs)

• Managed the entire global TATA brands communication mandate

• Supervised Digital PR campaign and strategy team, as well as strategic campaign planning and

implementation

• Spearheaded communications with the founding team GAP, GANT, Sephora and Nautica for

strategic profiling and outreach for corporate reputation management

• Provided direct communication and PR support to the business and relationship managers

• Managed communication campaigns, outreach and PR events with marketing and advertising

managers

• Strategic Integrated Communications – Built integrated online and offline plans and campaigns

which resulted in the direct impact on business objectives

• Created outreach plans, key message development,

Assistant Manager – Corporate Communications                        Aug 2015 - Apr 2016

CommonFloor.com

  • Spearheaded external communication and PR at CommonFloor.com 

  • Worked directly with the founding team of CommonFloor, focusing on strategic profiling and communications outreach for corporate reputation management

  • Maintained relationships with a portfolio of key investors and journalists

  • Directed vendors and cross-regional PR teams

  • Strategic Integrated Communications – Built integrated online and offline plans and campaigns that had direct impact on business objectives

Senior account Executive                                                             Apr 2014 - Aug 2015
Burson-Marsteller

Clients: Invest Victoria (Government of Victoria - Australia), Ford Motors India (Auto), Urban Ladder (E-Commerce), KRSMA Wines (Lifestyle, Food & Beverage), Mobileum (Telco),

  • Fronted Corporate client reputation management, at Genesis Burson-Marsteller, Bangalore. 

  • Procured new business and increased client on-boarding by 10% annually

  • PR planning and execution of various events such as summits, expo, annual general meetings, launch events and international press conference announcements

Education

What I’ve Learned

My education has not only provided the foundation for the rest of my experiences, but has also made me a lifelong learner who is eager to gain more skills and knowledge. Take a look at my academics below.

2 year masters degree in communications with specialization in Public Relations and corporate communication.
Dissertation in new media strategy and pilot study.

3 yr bachelors degree in Management with industry internships and dissertation across management functions.

My Skills

No matter the role or project, I’m confident in the skill set I bring to the table. Take a look below to learn more about my specific abilities, and feel free to get in touch if you’d like to learn more.

Modern_Business_digital_strategy-512_edi

Digital Strategy

  • Top campaigns: Raga X Masaba – 100 Million impressions (Organic)

  • Syncfluence -  Influencer outreach with a difference:                GAP Brand Ambassador Outreach  - 60+% increase in sales and store footfall increased by 12%.

Content Development

This is your Feature description. Write a short blurb explaining what the feature is and why it matters for visitors, customers or clients. Don’t be afraid to toot your own horn! Take this opportunity to emphasize the important benefits or key advantages.

My Skills

No matter the role or project, I’m confident in the skill set I bring to the table. Take a look below to learn more about my specific abilities, and feel free to get in touch if you’d like to learn more.

Modern_Business_digital_strategy-512_edi

Digital Strategy

  • Top campaigns: Raga X Masaba – 100 Million impressions (Organic)

  • Syncfluence -  Influencer outreach with a difference:                GAP Brand Ambassador Outreach  - 60+% increase in sales and store footfall increased by 12%.

Content Development

 

With the evolution of multi screen platform consumption, the content needs to evolve too. The outreach strategy coupled with customized content across platforms helps ensure the best of campaign success.

Communications Marketing

Consumer brands and many corporate reputation management clients ensure that a mere communications strategy is not going to be enough to impact the actual bottom line / sales and quantify the ROI. Communications marketing helps ensure that the messaging and model of communications is intertwined with marketing objectives to achieve the desired measured outcome.

Its the best of Communication+Marketing. 

Tidy Desk

"Do not go where the path may lead. Instead, go where there is no path and leave a trail"

Ralph Waldo Emerson 

555, Brimorton Dr, Scarborough, Toronto, Canada. M1H 2E9

(437)972-1366